![]() Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.įor more information, contact Erica at or see Abigail Trahan, formerly with the Houston FoodbankĪbby Trahan, Erica’s co-presenter from AFP ICON, will also make a guest appearance via zoom where she’ll share some of her successes and how she addressed some of her challenges with monthly giving.Ībby Trahan (she/her), MPA was most recently the Annual Giving Coordinator at the Houston Food Bank. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in 2021. She is also the former US Ambassador for the International Fundraising Congress (IFC), Erica Waasdorp published two books on monthly giving. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. The workshop will be filled with exercises, quizzes, discussions, statistics, proven approaches, new ideas, including approaches to storytelling, marketing, payment systems, reports and most of all: lots of sharing amongst organizations, all ready to test and implement in their organization immediately.Įrica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Funds you can count on, no matter what happens. If there’s one thing the pandemic has taught us, it’s the importance of sustainable revenue coming in. Giving monthly has become more popular with donors of all ages and benefits organizations of all sizes. Monthly donors (Sustainers) are not just for big organizations with huge budgets any longer. ![]() This workshop will benefit anybody in Donor relations, Fundraising, Development, Communications, as well as Executive Directors of nonprofits of all sizes. If you’re looking to grow your monthly donor program to the next amazing level, this workshop is for you.Īimed at: Beginner to Mid-Career to Advanced (anybody who doesn’t have a monthly giving program yet or wants to grow theirs). Summer Series: Growing your Monthly Giving Program from Good to Great to Mighty! An Interactive Workshop. ![]()
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